Thoroughly Modern Media is a television production company founded by BAFTA, Emmy winner Jay Taylor. It's mandate is to produce high-quality, unique television and media content.
The brief for the logo was to produce a logo that took its visual cues from edwardian/bespoke era quality craftmanship. Jay wanted to mix this artisan hand-crafted feeling with a creative edge that suggested media production and original idea production.
The first logos were part of the research process as we sought to find the best balance between artisan craftmanship and modern creativity. What we developed was a strong bespoke logo that looked like an old camera badge but also incorporated the concept of idea creation.