The Diveheart First project was a project conceptualized in tandem with Camp + King. The idea was to target our core persona/muse with a campaign that spoke authentically about the values of the brand.
LoveCrunch is a premium granola that was founded by Arjan and Rimjhim Stephens. They created the granola as a present for their wedding guests, people raved about the product so much that it eventually made its way on to shelves and into peoples pantries.
My role was the Art Director and Experience Designer for the campaign, which included designing Instagram stories and other digital content and being responsible for the creative for the campaign for the pod. Below is a small selection of the campaign work. Creatively partnered with Camp + King.