For this Branding, Packaging and Brand project I was approached to create a bespoke brand for a sustainable cleaning brand. I was honoured to be involved with this startuo that was growing rapidly and was interested in creating a brand that deviated away from the more traditional 'green feel' brands.
After interviewing the client, we established that the key requirements for the brand were to ensure that the brand that was created had a more modern and contemporary look and feel and was able to attract attention on the shelves with bright eye crashing colours. Also the look and feel was intentionally more minimal, white with bright contrasting colours to ensure that the brand stood out against competitors in the same space.
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