I was approached to create a new lifestyle brand for FreqFeed. This client wanted to ensure that the brand did not alienate their core audience while helping to bring in new fans to the music. With a strong presence on Spotify and other streaming platforms this electronic house music brand had a focus of future forward, retro, electronic vibes. The brand had to connect to the feeling of the music and be applicable across merchandise, digital platforms as well as all other brand touchpoints.
The Solution was to explore a range of options that teased different nuances of the brand. After conducting extensive interviews with clients and users I was able to build a brand look that resonated strongly with the client and ultimately was very strong on different medium.